【新唐人2011年8月19日讯】本周《央视》对“百度”展开火力十足的抨击。除了早几天的调查报导揭露“百度”虚假广告之外，《央视》最近又针对“百度”在网站上新建专题页面，专门曝光不良的网路行为。专家分析认为，《央视》批判“百度”，是基于政治和商业的目地。
《央视》的一个调查节目，揭露“百度”广告销售人员说服客户做虚假广告。行销人员建议客户，首先购买“机械”相关的搜索服务，之后再修改成减肥产品网站，以逃避医药广告的审查程式。
随后，《中央电视台》财经频道再推出“构建网路诚信在行动”网页，声称，那是配合当局开展的所谓“整治非法网路公关行为”的专项行动，主要在曝光不良的网路行为。不过，网站内容主要为“百度”的视频和文章。
美国《华尔街日报》评论说，《央视》这次不同寻常的抨击，使《央视》与“百度”成了对头，前者是中国最重要的宣传工具，后者是中国最知名的互联网公司之一。报导说，“百度”虽然是私营企业，但长久以来一直被视为当局的宠儿，一个原因是“百度”比较遵从审查监管制度。
“互联网实验室”创始人之一的王俊秀表示，“百度”本身当然有很多问题，但是《央视》对“百度”连续三天，动员多个栏目对“百度”展开史无前例的大规模抨击，不太正常。他认为，《央视》抨击的背后有更高的意图。
王俊秀：“‘谷歌’离开中国之后，现在就只剩‘百度’了。‘百度’当时他的表态也比较暧昧，所以也是自讨苦吃了。现在《央视》和《人民网》都推出了自己的搜索。所以这个时候打击‘百度’，应该是有更高的意图在里面，而不仅仅是诚信，商业欺诈这么简单的事情。”
而前雅虎中国总经理谢文认为，无论是《央视》搜索，还是《人民网》搜索，都撼动不了“百度”在中国的霸主地位。
谢文（前雅虎中国总经理）：“ 就搜索这个领域来说，任何国企、央企都没有办法获得有意义的市场份额，因为是互联网高端服务，那是需要真功夫的。而国企这样的机制，是招不到真正高端创新者和互联网专家的。所以他们做的东西不会有市场。”
中共喉舌《央视》和互联网搜索大佬“百度”之间的这场PK，引来网民围观和议论。网民发出：我们应该帮谁的疑问？
国内《比特网》的评论表示，“谷歌”被CCTV弄到香港去了。如果“百度”也被CCTV整到澳门去了。大家就只能用邓亚萍的“人民搜索”了。
《比特网》的另外一篇评论指出，《央视财经频道》整整两天的全部节目，数十个小时的内容，几乎都在抨击“百度”一家公司，这样大面积的所谓“客观”报导背后，明显带着新旧势力更迭的残酷搏杀意味，标志着传统媒体垂死前的致命反击。
周一，《中央电视台》的报导播出至少两遍后，“百度”在纽约“纳斯达克”上市的股票价格跌了近4%。周二收盘时“百度”股价再跌5%。
北京行销战略公司Wolf Group Asia首席执行长沃尔夫(David Wolf)说，“百度”成为靶子不仅仅是因为任何具体的行为。政府决定如何继续进行，这将由政治和商业目标所决定，而政府就在其中。
新唐人记者秦雪、肖颜采访报导。
CCTV VS Baidu
China Central Television (CCTV) started to criticize Baidu
with full firepower this week.
Several days ago, CCTV report revealed false ads on Baidu.
Recently CCTV established a new feature column
to expose poor network behavior of Baidu.
Experts see political and business agendas in these actions.
An investigation program of CCTV exposed that Baidu
persuaded customers to do false advertising.
Marketing staff recommends customers to first purchase
equipment related to search services,
and then to modify it as diet product websites
to avoid the advertising review process.
CCTV financial channel established a webpage
of ‘building online faith,’
claiming it was carried out with the so-called
‘rectification of illegal acts of online public relations,’
primarily aiming at the exposure of bad online behavior.
The site mainly contains videos and articles about Baidu.
Wall Street Journal commented that CCTV’s
unusual critics made it a rival to Baidu.
CCTV is China’s most important propaganda tool,
and Baidu is China’s most popular Internet company.
Report said that although Baidu is a private sector,
it has long been regarded as the darling of the authorities,
partially due to its compliance to the censorship system.
Internet Lab founder, Wang Junxiu said, Baidu certainly
has many problems.
However, it is unusual for CCTV to criticize Baidu for
three consecutive days on a large scale.
Wang believes there is more to it than what is on the surface.
Wang: “After Google left China, now there is only Baidu.
Baidu’s attitude is very ambiguous, so now it is its turn.
Both CCTV and People.net have launched
their own search engines.
Attacking Baidu now should have higher intent in it.
It could not be as simple as faith and business fraud."
The former general manager of Yahoo China, Xie Wen
believes neither CCTV search, nor People Web search
can shake the dominance of Baidu in China.
Xie: “In the online search, no state-owned enterprises,
or central enterprises have gained a meaningful market share.
It is the high-end Internet services and needs real skills.
State-owned enterprises mechanism is unable to recruit
real high-end inventors and Internet experts.
So their products could not have a market."
The fight of Chinese Communist Party’s (CCP) mouthpiece
CCTV and Internet search giant Baidu is attracting attention.
Netizens ask whom they should help.
Chinese media ‘Bit network’ commentary said
that Google was chased out to Hong Kong by CCTV.
If Baidu were also sent to Macau, then netizens
will have to use the ‘People search’ of Deng Yaping.
‘Bit network’ commented that CCTV Financial Channel was
focused on criticizing Baidu for dozens of hours.
Such a large scale of the so-called “objective" reporting,
shows a brutal fighting of old and new forces,
marking the fatal fight of the dying traditional media.
On Monday, CCTV’s anti-Baidu reports aired at least twice,
then stock price of Baidu in NASDAQ fell nearly 4%.
At the Tuesday’s closure, Baidu shares fell 5% again.
David Wolf, CEO of Wolf Group Asia in Beijing, said Baidu
became a target not only because of some specific behavior.
The government will decide how to proceed further, which
will be determined by its political and commercial goals.
NTD reporters Qin Xue and Xiao Yan
