【新唐人2013年04月03日訊】針對中國大陸官方媒體指責「美國蘋果公司售後服務差」一事，蘋果公司總裁蒂姆•庫克4月1號向中國消費者表示歉意，他承諾改進維修服務。有甚麼原因，讓這家全球最受歡迎的電子產品公司，向中國的消費者道歉呢﹖請看我們的分析報導。
蒂姆•庫克在道歉信中說：「與顧客溝通不足而導致外界認為蘋果公司態度傲慢，對於由此給消費者帶來的任何顧慮或誤會，我們表示誠摯的歉意。」信中承諾了四項重大調整。
有網友戲稱這是「年度最佳道歉獎」，是蘋果公司送給CCTV的愚人節禮物！
而北京時政觀察人士華頗分析，蘋果公司是被迫道歉。因為中國已經是蘋果公司第二大，也是增長最快的市場。
北京時政觀察人士華頗：「蘋果雖然是國際著名品牌，但是在中國做買賣，後臺是最重要的，像某些大的事件，大的公司，因為有後臺，就不會被中國的這些媒體進行追殺。」
自從《中央電視臺》3.15晚會，點名批評蘋果公司售後服務「中外有別」，涉嫌歧視中國消費者後，《央視》和《人民日報》等官方媒體對蘋果公司進行了連番轟炸。《人民日報》更是連續5天「咬著蘋果」不放，給「蘋果」扣上貪婪和「無與倫比的傲慢」等帽子。最新的「指令」則是要求蘋果公司，接受中國消費者保護機構的「嚴厲監管」。
原《河北人民廣播電臺》編輯朱欣欣認為，中共媒體目前放著民眾關注的霧霾、奶粉、黃浦江死豬等問題不去追蹤報導，卻和「蘋果」較勁，是別有用心。
原《河北人民廣播電臺》編輯 朱欣欣：「實際上它們是在利用這個事件，來煽動對美國或西方民主國家的一種仇視，媒體往往是把一個小事情放大以後，和其他的一些人們的思想意識聯繫起來，不是就事論事，往往利用這個做一些政治文章，這是中共媒體一貫的作法。」
大陸自由撰稿人劉逸明指出，如果蘋果公司在售後服務方面「中外有別」，那也是中共監管部門的責任。
大陸自由撰稿人劉逸明：「蘋果在美國肯定是很頂尖的，服務也是做的挺好，但是為甚麼到中國來了，它就一方面讓中國的消費者不滿意？實際上我覺得跟中國監管部門的不利有關係，因為中國的監管部門在得到好處的情況下，可能都會允許下面的企業，幹一些沒有按照法律規定幹的事情。」
華頗表示，單看中共的媒體屢次三番的「圍剿蘋果」，「死咬著蘋果」不放，就讓人覺得奇怪。
華頗：「央視和人民日報都上綱上線的提到了民主尊嚴的問題，覺得蘋果是對中國人民的歧視，其實蘋果公司是美國的公司，是全球著名的品牌，中共是要有力的敲打一下，因為美國現在對中國許多送往美國的產品進行了雙反調查，在關稅上進行了處罰，所以中國對此很惱火。」
美國《華爾街日報》分析中共當局還有另外一個意圖，就是，中共試圖損壞或削弱「蘋果」的形象，以便為國內手機廠商的發展鋪平道路。
報導認為，擁有7.1億用戶的全球最大電信運營商——中國移動，也能夠從「打壓蘋果」中受益。據報導，為了讓「蘋果」向「中國移動」提供下一代iPhone的具體條款達成一致，雙方已經爭執了數個月。而擁有iPhone可以令「中國移動」如虎添翼。《華爾街日報》分析說，「中國移動」需要「蘋果」。
但有網民指出，中共整「蘋果」，是因為蘋果手機提供自由上網服務，可以自由瀏覽國外網站，令中共的防火牆技術完全失效。
不過，華頗分析，中共當局不可能把「蘋果」趕出中國，因為，蘋果公司提供了大量的工作機會給中國勞工，如果「蘋果」撤出中國，會使許多人失業。
採訪編輯/李韻 後製/李智遠
Why Did Apple Send Apologies To Chinese Consumers?
On April 1st, Apple chief executive Tim Cook apologized to
Chinese consumers after China’s state-run media criticized
Apple’s after-sales policies.
Cook said the repair service in China would be improved.
What’s the reason that made Apple, the most favorite
electronic products company, apologize to Chinese customers?
Let’s take a look.
Tim Cook’s apology statement said: “Because of insufficient
communication, the public feel that Apple’s attitude is arrogant.
So for any concern and misunderstanding passed onto the
consumer, we express our sincere apologies.”
The statement outlined four major adjustments for
repair policies in China.
Netizens said this was the best apology letter of the year.
It is an April Fool gift from Apple to
China Central Television (CCTV)
Hua Po, Beijing Current Affairs Observer analyzed that
Apple was forced to apologize.
It is because China is Apple’s second-largest and
fastest-growing market.
Hua Po: “Although Apple is a famous brand, when doing
business in China, the background is the most important.
With some major events, big companies, due to having a
strong background, the media won’t criticize.”
CCTV criticized Apple on a show on March 13th saying Apple’s
repair policies contain discrimination to the Chinese people.
CCTV itself, People’s Daily and others state-run media
constantly criticized.
People’s Daily took bites from Apple for five consecutive
days assaulting Apple’s greed and incomparable arrogance.
The CCP media’s latest requirement asked Apple to accept
China Consumer’s Association’s “strict supervision”.
Zhu Xinxin, editor in Hebei People’s Radio believes that
the Chinese Communist Party (CCP) media lets alone its
own problems ie. smog, poisoned milk powder, dead pigs,
but to attack Apple, they had a special purpose.
Zhu Xinxin: “Actually, the CCP is using the incident to
incite hatred towards the US and western democratic countries.
CCP media usually enlarges a small event first,
then links it with people’s ideology.
It won’t talk about the actual incident, but uses it as a
political means; this is the CCP’s common practice.”
Liu Yiming, independence writer in Mainland China said
even if Apple made different after-sales policies in China
previously comparing to the foreign countries, that is CCP regulatory responsibilities.
Liu Yiming: “Apple is certainly the very best in the US
with good service.
However, why in China, are the Chinese
consumers dissatisfied?
Actually, I think it relates to China’s poor
supervision systems.
Often, when CCP supervision departments gain the interests,
they will allow companies to do things beyond the law.”
Hua Po said that just by looking at the CCP’s media constantly
attacking Apple, their behaviors made people wonder.
Hua Po: “The CCTV and People’s Daily both mentioned
national dignity.
It said that Apple discriminated against the Chinese people.
In fact, Apple is a US company with a well-known brand,
so the CCP wants to attack it badly.
Currently, the US is investigating many products coming
from China, and insiting on import duty.
This has made the CCP very angry.”
The Wall Street Journal analyzed that
the CCP has another intention.
The CCP attempted to damage Apple’s image to pave the way
for the development of its own mobile phone companies.
The report said 710 million users of the world’s largest telecom
company, China Mobile Ltd will benefit from the Apple attack.
Sources said in order to force Apple to provide the iPhone’s
new detailed regulations, both sides argued for several months.
To own iPhones can make China Mobile grow even stronger.
The Wall Street Journal said that China Mobile needs Apple.
Some netizens said that the CCP attacks Apple,
as Apple provides free internet services.
It can search overseas’ websites which the
Great Wall firewall can’t completely block out.
Hua Po analyzed that the CCP authorities can’t
throw Apple out of China.
Apple provided great work opportunities in China.
If Apple leaves China, many people will lose their jobs.
