【新唐人2011年11月9日訊】大陸當局高調慶祝中共官方通信社《新華社》創建80年。中共政治局常委李長春要求《新華社》：更好的為黨服務，把握輿論導向，成為國際一流媒體。外媒和評論人士指出，《新華社》作為中共喉舌，與新聞本質背道而馳，雖然中共忙於對外擴張宣傳，但《新華社》並沒有未來。
11月7號，中共官方通信社《新華社》在北京人民大會堂舉行了建社80年的慶祝活動。中共中央政治局常委、主管宣傳工作的李長春在會上宣稱：《新華社》是中共信賴的宣傳機構，要求《新華社》：保持正確政治方向，增強輿論引導能力和國際傳播能力，成為國際一流媒體。
對此，前《海洋報》記者昝愛宗分析指出，李長春實際上就是要求《新華社》繼續做好「黨的喉舌」。
昝愛宗：「它（新華社）的所有報導都是看著上面的眼色行事。上面讓它報導它就報導，上面給它有一個尺度，它就在尺度以內報導，尺度以外的就不能報導。它是唯命是從，它是『聽話』媒體。李長春就是要求它以後繼續聽話，還要越來越聽話。」
《法新社》報導說，當局要求《新華社》更好的為黨服務，擴大中共在國際上的輿論影響，提升中共在海外的「軟實力」。報導談到，《新華社》正在拓展海外分支機構，將從現在的162個分社增加到2020年的大約200個。
《美國之音》報導指出，依附於中共的《新華社》儘管在向海外擴張，但如果不回歸新聞本質就不會有未來。
曾經因為發表「討伐中宣部」一文而引起轟動的前北大副教授焦國標，對《新唐人》表示，新華社作為共產黨的喉舌，在國際上很顯然不可能得到同行的認可。
焦國標：「作為一個新聞媒體，不回歸到媒體本身的價值層面上去，那它做不大，做大也不會長久。如果不追求新聞真實性、新聞客觀性，不以新聞自由、普世價值為宗旨的話，那麼它的追求是南轅北轍。」
早在前年（2009年），大陸媒體就曾報導，當局計劃投入450億創立一個CNN式的國際電視臺，提供類似中東《半島電視臺》那樣的24小時英語新聞頻道。
對這個計劃，網民氣憤的表示： 別丟中國人臉了！！中國的新聞連中國人都不相信，還去忽悠外國人！省點錢給農民、下崗工人、貧困大學生吧！
但大陸當局決意推進這個意圖在國際上打造中共形象的所謂「大外宣計劃」。今年（2011年）5月份，央視正式啟動國際視頻發稿平臺和全球發佈系統。《新華社》北美總分社也在紐約時報廣場開始啟用。《新華社》還設立了英語電視臺，24小時滾動播出英語節目。
對於這種擴張，昝愛宗認為，雖然中共投入大批金錢，但因為這些官方媒體宣揚違背普世價值的、虛假的價值觀，所以宣揚的越多，自身的形象越糟糕。中共的做法只能是適得其反。
昝愛宗：「像路透社、美聯社、共同社，人家的記者是怎樣報導的，新華社又怎樣報導的。新華社怎樣報導外國的一些新聞事件，又怎樣報導國內的一些新聞事件，通過對比就可以知道：新華社它只是一個宣傳工具。它的影響力隨著它投入增加，它的影響力就越來越削弱。」
昝愛宗強調，《新華社》是依靠中共政府的財政支持生存的，實際上並沒有市場生存力，一旦中共垮臺，在市場化的環境下，《新華社》一天也無法生存。
新唐人記者唐睿、李謙、薛莉採訪報導。
Xinhua 80 Year Anniversary, Scholar sees no future
The Chinese Communist Party (CCP) held a high-profile
celebration for the 80 year anniversary of Xinhua News.
CCP Central Politburo member Li Changchun requested
that Xinhua better server the party,
improve its grasp of public opinion,
and become an international mainstream media.
External media and commentators pointed out,
as the mouthpiece of the CCP,
Xinhua contradicts the nature of a news media.
While the CCP tries it』s best to promote it externally,
there is no future for Xinhua.
On Nov. 7, the CCP official media Xinhua News held it』s 80th
anniversary celebration event at the Great Hall of the People.
CCP central Politburo member and the CCP Propaganda
Chief Li Changchun said during the meeting that
Xinhua is the trusted propaganda agency of the CCP.
He requested that Xinhua maintain it』s correct political direction,
improve its ability to guide public opinion,
increase its international broadcast capability,
and become a world class media.
Regarding this, former Ocean News reporter Zan Aizong
said thatLi Changchun basically requested that
Xinhua continue to be a good “mouthpiece for the party."
Zan Aizong, “Its (Xinhua』s) reports are following
the views of the higher up.
It reports whatever the higher ups want,
the exact depth of the report is given,
so they can only report within the given bounds,
but can』t report anything outside the boundaries."
AFP reported that the regime requested that Xinhua better
serve the party, to expand the international influence of the CCP, increase its “soft strength."
The AFP report also mentioned that, Xinhua is currently
expanding its international branches, to increase from the current 162 to about 200 by the year 2020.
Voice of America pointed out that Xinhua is trying to expand
internationally, but unless it returns to the nature of a news media, it will not have a future.
Former Professor at Beijing University, Jiao Guobiao, famous
for his article “Crusade against the Central Propaganda
Bureau,” told an NTD reporter that as the mouthpiece media of
the CCP, it』s obvious that Xinhua will not be accepted in the international community.
Jiao Guobiao, “As a news media, unless the media returns
to the fundamental values of a news media, it will not grow and won』t last long.
Not seeking truthfulness and objectivity, not following press
freedom and universal values, then what is seeks is poles apart from a real media."
As early as 2009, mainland media reported that the CCP
invested 45 billion yuan to create a CNN style international
24 hours English television channel like the “Al Jazeera"
channel in the Middle East.
Regarding this plan, some infuriated netizens wrote, “Don』t
embarrass the Chinese people!
Even Chinese don』t watch Chinese news,
trying to mess with foreigners!
Save some money for the farmers, unemployed, and poor
college students!"
The CCP was firmly determined to push this “Big External
Promotion Plan” to establish a reputation for the party.
In May of this year, CCP media, CCTV, officially started this
international media broadcast system.
The Xinhua North American branch at Times Square in
New York also went into operation.
Xinhua also established a 24 hour English TV channel.
Regarding this expansion, Zan Aizong believes that although
the CCP invested so much money,
due to this mouthpiece media being are fake and against universal values,
increased broadcasting will only destroy its image.
CCP』s method will be counter-productive.
Zan Aizong, “Looking at Reuters, Associated Press,
Kyodo News, how do their reporters report, then how Xinhua reports.
A comparison shows that how Xinhua reports external events
and internal events, Xinhua is a propanganda tool.
The more money invested, the less influence it will have."
Zan Aizong stressed, Xinhua is surviving off money from the
CCP, it has no real market power.
If the CCP collapsed, under a real market environment,
Xinhua can』t survive a single day.
NTD reporters Tang Rui, Li Qian and Xue Li.
