【新唐人2012年1月23日訊】中共總書記胡錦濤新年在黨刊《求是》發文，強調文化軟實力的重要性，並指責西方對中國思想文化領域的滲透。同時，中共數家媒體在紐約大肆擴張。有學者認爲，中共當局在海外斥巨資提升「軟實力」的做法收效甚微，因爲用共產專制文化來對抗自由民主的普世價值，顯然沒有感召力。
胡錦濤在《求是》上警告：要「深刻認識意識形態領域鬥爭的嚴重性和複雜性」，並聲稱「誰佔據了文化發展制高點，誰擁有了強大文化軟實力，誰就能夠在激烈的國際競爭中贏得主動。」
第一個提出「軟實力」概念的「哈佛大學」著名國際關係學教授約瑟夫.奈，日前在《紐約時報》發表文章–《為甚麽中國的軟實力很微弱》。約瑟夫.奈認爲，胡錦濤其實是在說中共當局受到了來自西方軟實力的衝擊，需要進行還擊。
數家中共媒體近期在紐約的擴張似乎印證了這一點。
去年，中共喉舌《新華社》30名工作人員就已經入駐百老匯大街的辦公大樓，並在「時代廣場」附近點亮了公司標誌視頻畫面。
《華爾街日報》透露，英文版的《中國日報》日前也增加在紐約業務及人力規模。而《央視》則計劃在紐約和全美各地增僱62名記者。此外，《財經雜誌》也來紐約擴張版圖，希望能增加報導貿易順差、匯率和紐約證交所等相關的議題。
「紐約城市大學」政治學教授夏明：「中國（中共），單一的在想像外來強加他的文化，但他把自己封閉起來，把自己同全球文化割裂開來，他跟世界文化的關係沒有形成一個良性的互動，而是一種敵對的關係。所以從實踐上來看，中國（中共）政府打造這個軟實力基本上是沒有效果的。」
約瑟夫.奈也認爲，中共最近幾年試圖提升軟實力的回報非常有限。其中一個主要原因是中共在進行軟實力宣傳時所說的話，和國內的真實狀況不相符，如對西藏、新疆以及人權活動人士的打壓，對網際網路的控制和信息封鎖等。
美籍華裔作家章家敦則指出，中共近年來靠官媒花巨資在紐約擴張，以求提升軟實力的做法注定不會成功。
章家敦：「他們所做的就是試圖傳達他們的信息，以削弱西方自由和民主在世界的傳播，進而維持他們的專制獨裁統治。他們在試圖左右民眾的看法。雖然他們花了很多錢，但是收效甚微。」
章家敦還表示，胡錦濤認爲外國文化在危害中國，但是這完全是錯誤的，真正的問題是中共的獨裁統治。因爲它無法贏得人民的支持，所有的問題都變成是敏感問題，威脅則來自四面八方。
夏明認爲，軟實力就是一種文化感召力。共產主義意識形態隨著蘇聯和東歐社會主義集團的崩潰，已經被歷史證明是沒有出路的。
夏明：「共產黨現在還想從馬列主義，共產主義裏邊找出路，一直不願意放棄這些殭化的意識形態，同時用馬列主義的教條來對抗全球的普世價值，那麽顯然他是沒有感召力的。」
約瑟夫.奈在評論文章的最後還說，中共在國外極力宣傳的做法，根本無助於提高軟實力。亞洲鄰國紛紛發展同美國的關係以抗衡中國，而美國的鄰國比如墨西哥和加拿大，卻沒有利用中國以抗衡美國的意圖，就說明瞭這點。
新唐人記者秦雪、李明飛、王明宇採訪報導。
Huge Chinese Regime Investment on Soft Power Gains Little.
The Chinese regime’s official journal “Seeking the Truth”
published an article by President Hu Jintao.
In it, he emphasizes the importance of “cultural soft power.”
He also criticized that “international hostile forces are
stepping up to westernize China."
Meanwhile, several officials Chinese Communist
Party (CCP) media are expanding rapidly in New York.
Some scholars believe that for all its efforts, the CCP has had
a limited return on its investment on increasing soft power.
It can’t rally any support if it uses the methods of an autocratic
regime, against universal values of freedom and democracy.
In the CCP official journal “Seeking the Truth”, Hu Jintao
gave a warning.
“It’s very critical to fully understand the importance and
complexity of the battles in the field of ideology”.
“Whoever dominates cultural development has the super soft
power, and gains initiative in fierce international competition.”
Joseph Nye, renowned Harvard University professor,
originally proposed the concept of “soft power”.
Recently Joseph published an article in New York Times with
the title “Why China Is Weak on Soft Power”.
Joseph thinks Hu was essentially saying that China was under
assault by Western soft power, needing to fight back”
The fact that several CCP Media are expanding in NYC
confirms the point made by Joseph Nye.
In 2011, 30 staff from “Xinhua News Agency” established an
office on Broadway Street.
The company logo of “Xinhua News Agency” is lit up on
the video screen in Time Square.
“Wall Street Journal" disclosed that the English Version
of “China Daily” is also expanding.
CCTV is planning to recruit 62 more reporters in New York
and all over the United States.
In addition, “Finance Magazine” also landed in NY.
It is expecting to increase the reporting on the subjects of
trade surplus, exchange rates and New York Stock Exchange.
Xia Ming, Political Science Professor at the City University
of New York commented.
“China Communist Party only tries to enforce its own culture,
but isolates itself from the global culture.
Therefore, its relationship with global culture is not a positive
interaction, but a hostile confrontation.
Practically, the 『soft power』 of the CCP cannot go far.”
Joseph Nye also believes that for all its efforts, China has had
a limited return on its investment.
What China does not seem to appreciate is that using culture
and narrative to create soft power is not easy when they are inconsistent with domestic realities,
such as the crackdown in Tibet and Xinjiang, and
on human rights activists. This undercuts its soft power gains.
Writer Gordon Chang (Zhang Jiadun) highlights another point.
The CCP is destined to fail in it’s huge investment to expand
it’s media in New York in order to improve it’s soft power.
Gordon Chang: “What they try to do is to convey their own
message so as to cut off propagation freedom and democracy.
Thus, they are maintaining their autocratic regime.
They try to influence people’s point of view. With a huge
amount of investment, the gains are little.
Gordon Chang also said that it’s totally wrong if Hu thinks
foreign culture puts China at risk.
The real problem is the autocratic regime of the CCP.
Because the autocratic regime cannot get people’s support,
all issues are becoming sensitive.
The threats on the regime come from all directions.
Xia Ming believes that soft power is the power from culture
that can rally people’s support.
With the collapse of the Soviet Union and Eastern Europe,
Communist ideology has already proved it can’t succeed.
Xia Ming: “Until now the CCP still tries to find a way out
from Marxism-Leninism and communism.
It still doesn’t want to give up these rigid ideologies.
When they use the dogmatism of Marxism-Leninism against
universal values, they are not able to gain any support.
At the end of his article, Joseph Nye also said that the way
the CCP tries to increase its soft power isn’t effective.
For example, compared with how Asian countries seek
American presence to balance China,
Canada and Mexico do not seek alliances with China
to balance American power.
NTD reporters Qin Xue, Li Mingfei and Wang Mingyu