【新唐人2013年11月18日訊】中共《央視》日前發佈節目滿意度調查報告，其中指稱：《新聞聯播》節目位居觀眾滿意度榜首。一些媒體批評《央視》既當運動員又做裁判員，調查報告數據的客觀性和可靠性令人無法信服。而消息一出，也立刻遭到網民「拍磚」諷刺，很多民間流傳已久有關《新聞聯播》的段子，再度被網民挖出挖苦一番。另外，《搜狐》、《網易》等網路媒體的相關投票調查，則再度給《央視》搧了一記耳光。
《央視》2013年電視節目觀眾滿意度報告說，全國觀眾對《央視》的滿意度達4.25分（滿分5分），《新聞聯播》成為今年前3季度最受觀眾滿意節目，《焦點訪談》位居其次。
雖然官方聲稱，《央視》觀眾滿意度調查結果，是在全國開展12000個樣本調查得出，但網民依然認為這種「既做運動員，又做裁判員」的調查數據，客觀性和可靠性無法令人信服。甚至很多人諷刺的質問，《央視》確認調查的是中國人嗎？
前山東大學教授孫文廣：「它是怎麼調查出來的？怎麼發達問卷？調查的哪些人？民調應該是在民間客觀、公正的立場來調查，這樣才能有一個真正反映實際情況的調查結果。」
孫文廣：「它並不是客觀的來做民意調查。估計，哪一些人會滿意的，會至少在口頭上稱讚聯播播節目的人，找這些人去調查，那麼當然它的滿意度就很高了。它並不是像一些民主國家的做法，客觀的去調查，沒有選擇性的去做問卷的訪問。」
頗具諷刺性的是，大陸互聯網門戶網站《網易》和《新浪》等，也發起了與《新聞聯播》滿意度相關的網路投票，結果卻與《央視》宣佈的大相逕庭。
《網易》調查結果顯示，有63.2%的參與投票的民眾根本不看《新聞聯播》，認為《新聞聯播》很差的觀眾竟達到70%，這兩項投票人數近3萬人，遠遠多於《央視》的「樣本調查」總人數。
孫文廣：「在大陸有的人《新聞聯播》是從來不看的，因為它完全宣傳嘛!它不是強調新聞。」
而《新浪網》則更直接的問中國民眾：「電視觀眾滿意度調查《新聞聯播》居首，你怎麼看？」，有多達67%的網民選擇「不靠譜，觀眾擺明被代表了」。此外，表示「完全不看《新聞聯播》」，和被「強制收看」的觀眾也各佔三成。
大陸網路作家 荊楚：「那個《新聞聯播》它是全國統一，所有的電視臺都在同一個時間大家都要轉播的，那種強制性的，這種情況怎麼能說全國第一呢？」
中國民眾除了強烈質疑《央視》這一所謂「滿意度最高」的調查結果，內心長期對《新聞聯播》積壓的不滿情緒更被引爆。一時間，各種坊間流傳的「段子」和「吐槽」再現網路。
例如：我有一個夢想：永遠生活在《新聞聯播》裡，那裏的孩子都能上得起學，窮人都能看得起病，百姓住每月77元的廉租房，工資增長11%，大學生就業率99%。
我有一個夢想：永遠生活在《新聞聯播》裡，那裏物價基本不漲，交通基本不堵，環境基本改善，罪犯基本落馬。如果有一天，我老無所依，請把我埋在新聞聯播裡！
還有，有關「新聞聯播劇情結構」最經典的解析，就是： 前面十分鐘，國家領導人很忙，不是出國就是下鄉；中間十分鐘，全國人民很幸福，不是致富就是豐收；後面十分鐘，其他國家都很慘，不是爆炸就是造反。
也有網民諷刺，現在看《新聞聯播》，主要是練習怎麼才能一本正經的說謊！因為《新聞聯播》中唯一的一句實話就是，現在是北京時間7點整。
網民指出，從民間將「CCTV」改成「CCAV」、「中央電視臺」改成「遭殃電視臺」、《焦點訪談》改為《焦點謊談》、《新聞聯播》改為《屁頌聯播》來看，就能看出民心所向了，哪裏還需要投票調查？
採訪/李韻 編輯/張天宇 後製/孫寧
Contrasting Internet and State Media Survey on Most Popular Chinese TV Show.
Anchor:
Chinese state media CCTV reported on a recent survey,
which indicated that Xinwen Lianbo, a daily news
programme, was voted best programme by viewers.
Critics highlight that CCTV acts both as the player and
the referee, and so the survey lacks objectivity and reliability.
Chinese netizens ridiculed Xinwen Lianbo online.
An independent survey was ran online,
and returned exactly the opposite results.
Reporter :
The China Central Television (CCTV) 2013 TV audience
satisfactory report showed it received 4.25 points out of 5.
The daily news programme ‘Xinwen Lianbo’was
voted the most popular program, followed be’Focus’.
CCTV claims the survey was drawn from a sample of
12,000. Chinese people were less convinced by the survey.
CCTV ran the survey, stood as one
of the candidates, and also refereed it.
Therefore, there was a question of
objectivity and reliability in the results.
There were also questions of whether it was indeed
ordinary Chinese people who were being surveyed.
Sun Wenguang, former professor, Shandong
University:"How did they get the results?
How was the questionnaire handled?
Who was the audience that was surveyed?
The poll should be conducted in a transparent
and fair manner to truly reflect the facts."
Sun Wenguang: “If it’s not done objectively, only
those who are happy with the show or agree with
the shows content, are included in the survey.
Therefore, results would of course be satisfactory.
It is likely not to have been conducted as it would be in a
democratic country, with a fair and non-selective approach."
Netizens launched their own survey
on Xinwen Lianbo on NetEase and Sina.
The results turned out to be exactly the opposite.
The NetEase vote showed 63.2% of
those surveyed do not watch the show.
70% indicated the show was very poor.
Nearly 30,000 internet users have participated in the
survey, which exceeded the sample size given by CCTV.
Sun Wenguang:"People don’t watch Xinwen Lianbo
because they know it’s not news, but only propaganda."
On Sina, the question was put forward of what do you think
about Xinwen Lianbo receiving it’s number one ranking?
67% of participants chose to answer that it does not
make sense, and that the audience is misrepresented.
30% indicated that they never watch the show, and
another 30% said they were forced to watch the show.
Jing Chu, Chinese internet writer: “Xinwen Lianbo is
simultaneously shown on all channels at the same time.
It’s a mandate. How can it be claimed to be
the number one show of the whole nation?"
In addition to doubts raised about the nature of the
survey, internet users also shared further criticism.
One netizen expressed how they would like to live
in the world depicted by Xinwen Lianbo, where poor
children go to school, and medicine is affordable.
In this world, rent is also only 77 yuan
a month, wages increased by 11%, and
99% of college graduates are employed.
In the world of Xinwen Lianbo, there is no inflation,
the traffic is never jammed, the environment is
improved, and the criminals are punished.
When I’m old and lonely, please bury me in Xinwen Lianbo.
Another post entitled,"news plot and structure,"
stated that in the first 10 minutes, our leaders
are busy with visiting abroad or the countryside.
In the second 10 minutes, the Chinese people are
very happy, getting rich or enjoying their harvest.
In the last 10 minutes, all other countries
are miserable with uprisings and rebellions.
Another post indicated that Xinwen Lianbo
is a training program to lie wholeheartedly.
The only honesty in Xinwen Lianbo is the time.
Other internet users indicated the fact that
people have made fun of various program titles.
They changed ‘Central TV’to ‘Suffering TV’,
from ‘Focus’to ‘Focus on Lying’, and
from’News Network’ to ‘Praise Network’.