【新唐人2013年03月30日訊】中國大陸的官方媒體,最近針對美國「蘋果」手機公司,連番展開大規模輿論攻擊,被認為是繼美國「百勝集團」和「谷歌公司」後,又一輪中共政權針對外企的大幅度打壓。不過,很多中國網民紛紛通過微博,指責中共當局關注「蘋果手機」超過了黃浦江上的死豬,是施政上嚴重的失焦。
大陸《中央電視臺》在「3.15消費者日」播出了長篇報導,指控美國「蘋果」手機涉嫌欺騙和歧視中國的消費者。隨後三天,《人民日報》、《新華社》等官方媒體,又連續針對「蘋果」的客服和保修進行指責,將「蘋果」手機公司推到風口浪尖。
《新唐人》特約經濟評論專家馬傑森:「它是藉題發揮的在做,主要是挑起民族主義情緒,然後想打壓一下蘋果在國內很火的這種銷售趨勢。主要是經濟上考慮。」
但是根據中國《財經》雜誌在線調查,中國的消費者並沒有受到輿論宣傳的左右,大部分民眾認為,「蘋果」的售後服務品質,是國產手機品牌甚至其他國家名牌手機無法相比的。
北京中關村蘋果專門店代理商張先生:「中國就是該報導的不報導,不該報導的瞎報導,蘋果售後在所有產品裡邊是最好的了,別的機器剛拿來3天都不給你換、不給你退,蘋果一年之內都給免費包換、包退的。現在產品一樣賣的火,比別的任何產品賣的好。再怎麼報導一樣,專賣店裡邊火的不得了。」
中共為甚麼要打壓美國「蘋果」手機?評論人士指出,只要看看「蘋果」被打壓後,最大的獲利者是誰,原因就會一目瞭然。
馬傑森:「中國比如說華為,還有其他一兩家手機公司,現在在世界上排名三、四位置上,他們希望能更多的佔領國內市場,他們技術上肯定拼不過,質量上拼不過,那麼在這樣情況下,他希望從輿論造勢打壓過程中,打壓一下蘋果,給華為等等這些有千絲萬縷中共背後企業,留一些更多的這種不是很公平的競爭機會。」
報導分析,如果「蘋果」手機真的在中國的銷售受到輿論影響,那麼,中國國內的智能手機製造商受益最大。其中包括「聯想」、「華為」和「中興通訊」在內。
國際媒體還指出,中國的官方媒體群起攻擊外國企業已經不是第一次,肯德基、麥當勞、麥德龍、星巴克,沃爾瑪,家樂福……都曾中招。就連搜素引擎巨頭「谷歌」,2009年,也因為官媒指稱「涉黃」,在連番轟炸下退出中國。
馬傑森:「中共實際上是想給谷歌一個下馬威,而且谷歌在信息監控上,其實原來配合了一段中共做了信息封鎖,後來谷歌高調退出中國,實際上也是他本身選擇不願意再做信息監控了。」
因此,中共對「蘋果」手機的一系列輿論打擊,又被民眾稱為「司馬昭之心,路人皆知」。
大陸網友藍先生:「中國(共)政府炮轟甚麼,都是有特定目地的,包括3.15所謂的揭露曝光,他可能都是精心設計出來的。他做任何好事可能都是別有用心。利用政治權利,利用民族主義成功保障了他們自己的利益,而政府則利用民族主義情緒,也是增強了自己的(執政)合法性。」
也有一部分網友認為,最近被曝光的一系列民生問題,中共當局無法給出任何說法,已經激起民憤,此時,中共媒體卻將矛頭對準「蘋果」手機,恐怕是企圖轉移老百姓的視線。
但中國老百姓的視線同時也對準了台灣藝人伊能靜的微博,併發生共鳴。伊能靜在微博上寫道:「蘋果難吃,還是死豬難吃。蘋果難管,還是奶粉難管。蘋果黑,還是空氣黑。蘋果沒洗乾淨,是蘋果髒還是水髒。這世界有一種觀點叫失焦。」
採訪/易如 編輯/張天宇 後製/鍾元
Why is CCP’ Media Attacking Apple?
Recently, Chinese Communist Party’s (CCP) official media
renewed its attacks on the US company Apple Inc..
This is seen as another round of foreign firms’ suppression
by the CCP, similar to its actions against Yum! and Google.
However, this move is heavily criticized
by many Chinese netizens.
They remarked that CCP authorities are paying more
attention to Apple than to the dead pigs in Huangpu River,
showing that CCP’s regime is not focusing
on the most important issues.
On March 15, the International Day for Protecting
Consumers’ Rights, the CCTV broadcast a lengthy program,
where it accused the Apple Inc. of suspected
defrauding and discriminating against Chinese consumers.
Three days later, People’s Daily, Xinhua News Agency and
other CCP’ media successively criticized Apple’s customer service and guarantee policy.
Apple was thus pushed
to the forefront of media attention.
Jason Ma, NTD’s special economic commentator: ”CCP
is seizing the opportunity to incite nationalism’ sentiments.
In the meantime, it also intends to suppress Apple’s surging
business in China, mostly according to economic reasons.”
However, an online survey conducted by China’s Caijing
magazine shows, the propaganda campaign has had little effect on Chinese consumers’ opinions.
Most Chinese still think that the quality of Apple’s
after-sales service is far better than that of domestic or other foreign mobile phone companies.
Mr. Zhang, commercial agent of Beijing Zhongguancun
Apple Store: ”In China the (CCP’s) media always ignore what they should report,
meanwhile making careless reports on other trivial issues.
Apple’s after-sales service is already the best.
For most other companies, exchanging or returning
is not available only three days after purchase.
However, you can do this freely in one year
after you purchase any Apple cell phone.
Even now we are selling very well, better than any other
brand. Whatever they report, our store is still very hot.”
Why does the CCP suppress Apple?
Commentators say the answer can be easily figured out
by finding those who will benefit most from the campaign.
Jason Ma: ”Several Chinese cell phone companies such as
Huawei now rank around 3rd or 4th in the global market.
They hope to sell more products in China but can hardly
achieve this in the race for technology and product quality.
In such a situation, the CCP chooses to suppress Apple
through media attack to benefit Huawei and other companies that are closely related to the CCP.
They are offered some extra opportunities
by this unfair campaign against Apple.”
Another analysis article wrote, if the sales of Apple drop
due to this media attack,
then other Chinese manufacturers of smart phones
will benefit most, including Lenovo, Huwei and ZTE.
Some non-Chinese media further reviewed, this is not
the first CCP’ media massive attack against foreign firms.
KFC, McDonald’s, Metro AG, Starbucks, Wal-Mart,
Carrefour were all once victims of similar campaigns.
Even Google, the Internet search engine giant, was forced
to exit China in 2009, after being attacked by the official media for “disseminating obscene information.”
Jason Ma: ”In fact the CCP was attempting to cow Google
in submission, although Google had cooperated with CCP’s requirement of information blocking for a while.
Afterwards Google made a high-profile announcement
of exiting China, essentially because it did not want to do information monitoring anymore.”
Therefore, the CCP’s successive media attack against Apple
is called by the Chinese “a well-known trick.”
Mr. Lan, Chinese netizen: ”Whenever the CCP attacks
something, there must be a purpose behind the move.
CCP’s “revealing” things can be a well-designed measure,
as it always has an ulterior motive in doing “good.”
By employing political powers, those companies can well
protect their benefits among the mood of nationalism.
In the meantime, the party can strengthen
the legitimacy of its regime.”
Some netizens remarked, the CCP authority failed to offer
any solution to the civil livelihood issues recently exposed.
Thus CCP media’ attack against Apple is probably related
to people’s uprising wrath, to distract their attention.
However, Taiwanese actress Annie Yi’s microblog
has drawn great attention from Chinese civilians.
Yi wrote, “Apple and dead pigs, which tastes worse?
Apple and mile powder, which is harder to manage?
Apple and air, which is dirtier? Apple and water, which is
more polluted? In this world there is something called ‘out of focus’.”