【新唐人2011年11月9日讯】大陆当局高调庆祝中共官方通信社《新华社》创建80年。中共政治局常委李长春要求《新华社》：更好的为党服务，把握舆论导向，成为国际一流媒体。外媒和评论人士指出，《新华社》作为中共喉舌，与新闻本质背道而驰，虽然中共忙于对外扩张宣传，但《新华社》并没有未来。
11月7号，中共官方通信社《新华社》在北京人民大会堂举行了建社80年的庆祝活动。中共中央政治局常委、主管宣传工作的李长春在会上宣称：《新华社》是中共信赖的宣传机构，要求《新华社》：保持正确政治方向，增强舆论引导能力和国际传播能力，成为国际一流媒体。
对此，前《海洋报》记者昝爱宗分析指出，李长春实际上就是要求《新华社》继续做好“党的喉舌”。
昝爱宗：“它（新华社）的所有报导都是看着上面的眼色行事。上面让它报导它就报导，上面给它有一个尺度，它就在尺度以内报导，尺度以外的就不能报导。它是唯命是从，它是‘听话’媒体。李长春就是要求它以后继续听话，还要越来越听话。”
《法新社》报导说，当局要求《新华社》更好的为党服务，扩大中共在国际上的舆论影响，提升中共在海外的“软实力”。报导谈到，《新华社》正在拓展海外分支机构，将从现在的162个分社增加到2020年的大约200个。
《美国之音》报导指出，依附于中共的《新华社》尽管在向海外扩张，但如果不回归新闻本质就不会有未来。
曾经因为发表“讨伐中宣部”一文而引起轰动的前北大副教授焦国标，对《新唐人》表示，新华社作为共产党的喉舌，在国际上很显然不可能得到同行的认可。
焦国标：“作为一个新闻媒体，不回归到媒体本身的价值层面上去，那它做不大，做大也不会长久。如果不追求新闻真实性、新闻客观性，不以新闻自由、普世价值为宗旨的话，那么它的追求是南辕北辙。”
早在前年（2009年），大陆媒体就曾报导，当局计划投入450亿创立一个CNN式的国际电视台，提供类似中东《半岛电视台》那样的24小时英语新闻频道。
对这个计划，网民气愤的表示： 别丢中国人脸了！！中国的新闻连中国人都不相信，还去忽悠外国人！省点钱给农民、下岗工人、贫困大学生吧！
但大陆当局决意推进这个意图在国际上打造中共形象的所谓“大外宣计划”。今年（2011年）5月份，央视正式启动国际视频发稿平台和全球发布系统。《新华社》北美总分社也在纽约时报广场开始启用。《新华社》还设立了英语电视台，24小时滚动播出英语节目。
对于这种扩张，昝爱宗认为，虽然中共投入大批金钱，但因为这些官方媒体宣扬违背普世价值的、虚假的价值观，所以宣扬的越多，自身的形象越糟糕。中共的做法只能是适得其反。
昝爱宗：“像路透社、美联社、共同社，人家的记者是怎样报导的，新华社又怎样报导的。新华社怎样报导外国的一些新闻事件，又怎样报导国内的一些新闻事件，通过对比就可以知道：新华社它只是一个宣传工具。它的影响力随着它投入增加，它的影响力就越来越削弱。”
昝爱宗强调，《新华社》是依靠中共政府的财政支持生存的，实际上并没有市场生存力，一旦中共垮台，在市场化的环境下，《新华社》一天也无法生存。
新唐人记者唐睿、李谦、薛莉采访报导。
Xinhua 80 Year Anniversary, Scholar sees no future
The Chinese Communist Party (CCP) held a high-profile
celebration for the 80 year anniversary of Xinhua News.
CCP Central Politburo member Li Changchun requested
that Xinhua better server the party,
improve its grasp of public opinion,
and become an international mainstream media.
External media and commentators pointed out,
as the mouthpiece of the CCP,
Xinhua contradicts the nature of a news media.
While the CCP tries it’s best to promote it externally,
there is no future for Xinhua.
On Nov. 7, the CCP official media Xinhua News held it’s 80th
anniversary celebration event at the Great Hall of the People.
CCP central Politburo member and the CCP Propaganda
Chief Li Changchun said during the meeting that
Xinhua is the trusted propaganda agency of the CCP.
He requested that Xinhua maintain it’s correct political direction,
improve its ability to guide public opinion,
increase its international broadcast capability,
and become a world class media.
Regarding this, former Ocean News reporter Zan Aizong
said thatLi Changchun basically requested that
Xinhua continue to be a good “mouthpiece for the party."
Zan Aizong, “Its (Xinhua’s) reports are following
the views of the higher up.
It reports whatever the higher ups want,
the exact depth of the report is given,
so they can only report within the given bounds,
but can’t report anything outside the boundaries."
AFP reported that the regime requested that Xinhua better
serve the party, to expand the international influence of the CCP, increase its “soft strength."
The AFP report also mentioned that, Xinhua is currently
expanding its international branches, to increase from the current 162 to about 200 by the year 2020.
Voice of America pointed out that Xinhua is trying to expand
internationally, but unless it returns to the nature of a news media, it will not have a future.
Former Professor at Beijing University, Jiao Guobiao, famous
for his article “Crusade against the Central Propaganda
Bureau,” told an NTD reporter that as the mouthpiece media of
the CCP, it’s obvious that Xinhua will not be accepted in the international community.
Jiao Guobiao, “As a news media, unless the media returns
to the fundamental values of a news media, it will not grow and won’t last long.
Not seeking truthfulness and objectivity, not following press
freedom and universal values, then what is seeks is poles apart from a real media."
As early as 2009, mainland media reported that the CCP
invested 45 billion yuan to create a CNN style international
24 hours English television channel like the “Al Jazeera"
channel in the Middle East.
Regarding this plan, some infuriated netizens wrote, “Don’t
embarrass the Chinese people!
Even Chinese don’t watch Chinese news,
trying to mess with foreigners!
Save some money for the farmers, unemployed, and poor
college students!"
The CCP was firmly determined to push this “Big External
Promotion Plan” to establish a reputation for the party.
In May of this year, CCP media, CCTV, officially started this
international media broadcast system.
The Xinhua North American branch at Times Square in
New York also went into operation.
Xinhua also established a 24 hour English TV channel.
Regarding this expansion, Zan Aizong believes that although
the CCP invested so much money,
due to this mouthpiece media being are fake and against universal values,
increased broadcasting will only destroy its image.
CCP’s method will be counter-productive.
Zan Aizong, “Looking at Reuters, Associated Press,
Kyodo News, how do their reporters report, then how Xinhua reports.
A comparison shows that how Xinhua reports external events
and internal events, Xinhua is a propanganda tool.
The more money invested, the less influence it will have."
Zan Aizong stressed, Xinhua is surviving off money from the
CCP, it has no real market power.
If the CCP collapsed, under a real market environment,
Xinhua can’t survive a single day.
NTD reporters Tang Rui, Li Qian and Xue Li.
